Startups miss out on the majority of consumers in the world by not approaching their growth with international expansion in mind from the beginning. The Western Balkans, especially the youngest country in Europe, Kosovo, can provide a great landing place for Arizona startups to enter the European market and beyond. Uranik Begu, Executive Director of the Innovation Center Kosovo (ICK), will speak on the benefits of expanding in the Western Balkans and how to do it successfully. He will also describe a recent collaborative project with ASU aimed at training entrepreneurs in the Western Balkans and bringing them to Arizona to establish connections with the community here.

Sponsored by: Phoenix Committee of Foreign Relations and Melikian Center