A sellable product means your product solves a problem for a large enough audience. That’s why marketers often talk about market demographics, like gender, income, and zip code. During this talk, we dive into another crucial side of audience segmentation: psychographics. Understanding the psychological map of your audience–including their values, interests, and lifestyles–adds extra impact to your existing marketing. We’ll discuss the ins and outs of psychographics, how to build a customer journey that moves audience members to action, and how to leverage psychographic data to grow your business.
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Sponsored by: Arizona Commerce Authority
Brought to you by: Alimental Business Solutions