Aly is a two-time founder with enough wins and enough failures to know how to help companies scale and become category leaders. In 2007, Aly founded Ubiquity PR to provide strategic PR services to high-growth, B2B tech startups. In 2015, Iris, a first-of-its-kind PR software, was born out of Ubiquity PR when Aly realized that current solutions weren’t cutting it when it comes to proving ROI.   Aly later joined CampusLogic, where she helped extend the brand to own the category Student Financial Success. A book was written, a conference was held, and CampusLogic was acquired by Ellucian, a global EdTech company, in 2022. Aly is currently the Executive Director for PHX FWD, making Phoenix a top city for software companies to start, scale, and succeed.