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Meet Charles Fayal

Meet Charles Fayal

Written by Tom Kelly

After graduating from University of Connecticut in 2016 with dual degrees in Biomedical Engineering and Electrical Engineering Charles began working for a warehouse robotics company called Symbotic. He started as an onsite engineer, helping to bring up systems, and spent much of his downtime working on software as he traveled. Within a year, he transitioned to the software team at headquarters, where he focused on building core algorithms for fleet routing and planning. Within a couple of years, he was leading a team of engineers in that department.

 

During COVID, he returned to his hometown and began working with his father, Jim Fayal, on deploying a wireless IoT network called Helium. They needed places to install gateways and partnered with their friend Tim, who owned apartment buildings. He mentioned the frequent water leaks in his buildings—toilets leaking, flooded basements, and unexpected water bills. They realized the network they were deploying could support inexpensive sensors to solve that problem, and that’s when NOWi Sensors was born in 2021.

 

Jim and him bring complementary skills to the table. Jim holds undergrad and graduate degrees in mechanical engineering, followed by an MBA from Harvard Business School, and much of his career was spent in Mergers and Acquisitions.

 

At NOWi Sensors, they’ve developed a suite of battery-powered, easy-to-install water monitoring devices that last up to 7 years without WiFi. Their Building Monitor straps onto utility water meters—no plumbing required—and monitors water usage across an entire building. Their Toilet Monitor sits in toilet tanks to detect leaks, which are responsible for a majority of water waste in multifamily buildings. They also offer a Flood Sensor that detects standing water to help prevent costly water damage.

 

NOWi Sensors has proven to reduce water consumption by 13%-28% and mitigate water-related damage, which remains the #1 cause of non-weather-related building damage.

 

In their early days, they spent countless hours iterating on their solutions and testing deployments—crawling through cobweb-filled basements to perfect their devices. They built their foundation by working with smaller landlords and testing in local markets, then expanded through valuable connections, such as Veritas Investments, who introduced them to the larger multifamily investment fund market.

 

Over the past few years, they’ve attended industry conferences and engaged in countless face-to-face conversations, learning the nuances of the market and building relationships. Today, NOWi serves small landlords, institutional property funds, and partners with complementary businesses to integrate their solutions into their offerings.

 

Their mission is simple: to help property owners save water, reduce costs, and protect their buildings from unnecessary damage.

What inspires you?

I love learning and building a company is endless learning. Learning about new technology, new sales systems, new business models. It’s hard to know where any of it will be helpful knowledge in the future, but it almost always circles back!

Have you had any memorable connections at Venture Café Phoenix? If so, please tell us how you met them, who they are and how they have impacted you and your organization/company.

I’ve made some amazing connections with other entrepreneurs and people within the local government!
Danielle and Michael with City of Phoenix Innovations department! Now we’re working together on the chilled water fountains project. We’re deploying our water monitors to get high resolution data on how the fountains are used and when! Hopefully this provides insights into where the fountains are best deployed, as well as early indicators if there are any issues!
Tell us about the people, mentors, etc that have helped you along the way.
Tim Desmond gave us the idea for NOWi, so always a big shout out to him. David Thomas was an amazing mentor when we entered into the larger investor/fund market. I also always feel very lucky to be able to work every day with my father who’s both taught me a lot and on the occasion driven me a bit nuts, but that’s a partnership right?

Most Impactful Book?

Punished by Rewards
Biggest Successes/Most Fulfilling Moments
Detecting a big water leak with our solution, it’s super fulfilling. Like hey we just prevented 100,000 gallons of water being wasted, how awesome!
Biggest Failures and Lessons Learned
We had some early opportunities with large clients that didn’t go well. Our solution just wasn’t ready yet for the prime time. I wouldn’t have changed too much looking back because you’re going to break things if you move forward quickly. I would have been quicker to put on the breaks, and fly to wherever we had an issue and not left until the issues were fixed.

Advice to Aspiring Entrepreneurs and People Looking for their Passion

Quantity comes from quality. The more ideas you can come up with and filter through the better your idea will be. The more people you meet the better your network will be and the better your job prospects will be. It’s true of almost everything in life, even engineering, the more ideas you come up with to solve a problem, the better the final design will be.
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